Botanical hair ritual
Aurelia is a cold-pressed oil that smooths frizz, gives hair a soft shine, and helps it resist breakage, with no waxy feel left behind. Work a few drops through your dry or damp hair, and move on with your day.
By the numbers
The figures behind one weightless bottle, at a glance.
to the whole ritual
5s
per 50 ml bottle
$38
testers
2,000+
cold-pressed actives
3
travel size
30 ml
silicones or parabens
0
Why Aurelia
Nothing heavy about it. Just the oils that make hair hold a shine and resist the day.
The botanicals
No silicones, no parabens, no dyes. Only the oils that earn their place.
The botanicals, cold-pressed. Concept imagery, rendered locally.
Marula oil
Fast to absorb, rich in antioxidants, and the base that gives the shine.
Argan extract
Softens the cuticle so light settles evenly across each strand.
Rosemary leaf
A long used scalp oil that keeps the root calm and healthy.
The ritual
Two to three drops, worked through the ends. That is the whole ritual.
The five second ritual, morning or night.
01Warm a few drops
Two to three drops, warmed between the palms.
02Work through the ends
Focus on the mid lengths and ends, the parts that dry first.
03Style, or skip heat
Leave it in, or use it before the dryer. Then stop.
Voices
Two thousand people tried the ritual for a month. Here is what stayed.
Two thousand testers, one small daily habit.
The first oil that did not leave my hair looking wet by the afternoon. My frizz just left.
Maren Lindqvist, Concept placeholder
I used to reach for the dryer first. Now I reach for this and skip it.
Sofia Marchetti, Concept placeholder
It is the one thing in my bathroom my husband asks me to repurchase.
Lena Halvorsen, Concept placeholder
The bottle
Aurelia botanically pressed hair oil, 50 ml
Price is a placeholder for this test build.